LSHPRM Fall Program and Gordon & Breaux Pelican Awards Luncheon Agenda
8:30 a.m. Registration/Breakfast/Exhibits Open/Networking
9:30 a.m. Proving Marketing ROI: What to Track and How to Track It
Greg Ceneviva, Account Planner, Franklin Street
Marketers are on the hot seat to prove value every day to the organization. Good news: access to metrics is plentiful. But all this access oftentimes only introduces new questions, like: What’s most meaningful to track? How do you hardwire tracking into your campaigns? How do you persuasively communicate revenue results to stakeholders? This engaging session provides both case studies and best practices that will inform, engage and inspire healthcare marketers. Participants will learn how to identify the most important marketing Key Performance Indicators (KPIs) and metrics, how to hardwire tracking in campaigns (both traditional and digital), how to connect the revenue “dots” on campaigns, and how to build consensus with stakeholders on applying a revenue value on new patient acquisition.
10:30 a.m. Break
11:00 a.m. The Dawn of Data-Driven Digital Healthcare Marketing
Natalie Noel, Founder, TAG
As the digital space evolves, brands need to change with it. Technology, telecommunications, devices that utilize artificial intelligence (AI) – these are all changing the way we communicate, develop and implement healthcare. However, marketers must make data the heart of their operations to keep pace with this change. Pairing this type of data-driven marketing with AI can enable healthcare providers to deliver better care, faster, more accurately, and at a lower cost.
12:00 p.m. Break/Exhibits Open/Networking
12:30 p.m. LSHPRM Business Meeting and Gordon & Breaux Pelican Awards Luncheon
3:00 p.m. Adjourn
Lodging Information: The Hilton Baton Rouge Capitol Center is located at 201 Lafayette St. in downtown Baton Rouge. Please make your reservations by calling the hotel directly at (225) 344-5866.
Parking: You may valet park at the hotel for $10 per car for short term and $20 per car for overnight valet. There is a $7 per day self-parking lot on the corner of Lafayette St. and Florida Blvd.
Download a PDF version of the brochure.