LHA Public Relations and Marketing 2018 Fall Program and
ThreeSixtyEight Pelican Awards Luncheon Event
8:30 a.m. Registration/Breakfast/Exhibits Open/Networking
9:30 a.m. Social Media Prescription: Does Your Strategy Make the Grade?, Rodney Hess, Vice President, Rally Marketing
So, you've attended multiple classes describing the basics of social media use like creating a strategy, calendar and the best times to post – likely focusing mostly on Facebook. Get ready to take that knowledge to another level. In his talk, Rally Marketing Vice President Rodney Hess will provide actionable strategies tailored to each major social media platform, including how to navigate the new Facebook algorithm update, why you shouldn't sleep on LinkedIn and how to actually make social media profitable for your business.
10:30 a.m. Break/Exhibits Open/Networking
11:00 a.m. Beyond Site Traffic: Tracking Success Metrics, Holly Fields, Digital Solutions Director, Geonetric
Number of site visitors – That’s still the key metric many organizations use to measure the success of their websites. But online success comes from more than just an increase in traffic. This session will focus on what measurements you should be tracking, what metrics matter the most, and how to tie your metrics to bigger, strategic initiatives and start capturing return on investment. Fields will also share some statistics from Geonetric’s recent 2018 Healthcare Digital Marketing Trends survey so you can see what metrics your peers and competitors are tracking, who’s using real-time digital marketing dashboards, and if other organizations are capturing that elusive ROI.
12:00 p.m. Break/Exhibits Open/Networking
12:20 p.m. Seating for Luncheon Begins
12:30 p.m. LHA’s Public Relations and Marketing Constituency Group Meeting and ThreeSixtyEight Pelican Awards Luncheon
3:00 p.m. Adjourn
ABOUT OUR TITLE SPONSOR
ThreeSixtyEight is a modern agency that makes and markets brands through clever content and disruptive design. The agency also operates Big Fish Presentations, a service line that focuses on ridding the world of boring presentations through high-quality presentation design, presentation coaching and speechwriting. Through combining disciplines of UX design, strategy and personal communications, the agency is able to create unique customer experiences for companies like CenturyLink, McGraw-Hill Education, Pepsi, Mizuho, Quantcast, Nationwide Insurance, GE and NASA.
Hotel Information: The Baton Rouge Marriott is located at 5500 Hilton Avenue, Baton Rouge, LA 70808. Please make your reservation online to take advantage of the room block or by calling the hotel directly at (225) 924-5000.
Parking: Self-parking is available and free of charge. Valet parking is offered for a fee.
Download a PDF version of the brochure.