LHA Public Relations and Marketing 2019 Fall Program and
ThreeSixtyEight Pelican Awards Luncheon Event
8:30 a.m. Vendor booth Set Up & Registration Opens
9:00 a.m. Breakfast/Exhibits Open/Networking
9:30 a.m. Let's Talk Physician Marketing, Jerry Hobbs, President, Prairie Dog
Physicians are more interested in marketing than ever before, and that means you need to deliver. We’ll explore the challenges, share insights and walk through examples of success in achieving a range of physician marketing objectives.
10:30 a.m. Break/Exhibits Open/Networking
10:45 a.m. Growing Your Creativity, Connie McLeod, Author
We problem solve on a daily basis: at home and at work, for others and for ourselves. It becomes a natural part of what we do, and for the most part, we do it without a thought of what it takes to go through the problem-solving process. We instinctively make a choice and move forward. Creativity allows for imagining, building, and developing something unique and remarkable in response to a problem or challenge. You can consciously grow your creativity by understanding your unique creative process, by embracing the obstacles in your life, and by knowing your skills and gifts. By learning how you unconsciously do things, you will be better able to accomplish your goals and fulfill your dreams.”
11:45 a.m. Break/Exhibits Open/Networking
11:55 a.m. Seating for Luncheon Begins
12:05 p.m. LHA’s Public Relations and Marketing Constituency Group Meeting and ThreeSixtyEight Pelican Awards Luncheon
2:30 p.m. Adjourn
PER-CONFERENCE WORKSHOP OFFERING AT A DISCOUNTED RATE
Join us at the LHA Conference Center in Baton Rouge on Nov. 7 for a pre-conference workshop, “The 5 Steps to Effective Crisis Communications.” This interactive seminar is presented by Gerard Braud, a nationally-recognized expert in crisis communications and media relations who has helped CEOs, emergency managers, risk managers and public relations teams on five continents build resilient plans for communicating with all audiences. In this workshop, participants will evaluate the wide variety of events that could mature into full-blown crises; unlock the mystery of how to make sure a Crisis Communications Plan is built to handle the overwhelming attention of media, employees, patients, families and social media; discover the secret to controlling your organization's message during a crisis by scripting pre-written news releases to have on hand for fast distribution when disaster strikes; modernize media relations and media interview skills that take into account the effects mobile technology is having on how audiences consume news; and rethink the elements needed to make a crisis drill as realistic as possible, including the need for mock media, mock social media and mock news conferences.
ABOUT OUR TITLE SPONSOR
ThreeSixtyEight is a modern agency that makes and markets brands through clever content and disruptive design. The agency also operates Big Fish Presentations, a service line that focuses on ridding the world of boring presentations through high-quality presentation design, presentation coaching and speechwriting. Through combining disciplines of UX design, strategy and personal communications, the agency is able to create unique customer experiences for companies like CenturyLink, McGraw-Hill Education, Pepsi, Mizuho, Quantcast, Nationwide Insurance, GE and NASA.
Hotel Information: The Renaissance Baton Rouge Hotel is located at 7000 Bluebonnet Blvd, Baton Rouge, LA 70810. Please make your reservation online or by calling the hotel directly at (225) 215-7000.
Parking: Self-parking is available and free of charge.
Download a PDF version of the brochure.