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COVID-19: PR & Communication Tools for Hospitals


The Creative Coalition, Association for Healthcare Philanthropy, and the AHA launched the “Protect the Heroes” campaign, which allows the general public to make direct impact donations to America’s hospitals and health systems. Every dollar raised from Protect the Heroes goes directly to the donor’s choice of local hospital to purchase PPE and other support for their local healthcare workers to fight COVID-19. Individuals can visit the website to be connected to a local hospital of their choosing and contribute to hospital emergency relief funds. Each hospital will determine where funds should be applied. ACTION NEEDED: The LHA strongly encourages each hospital to verify that it is listed on the website and that the link associated with the hospital’s donation page is accurate. Send any corrections to The campaign is in partnership with the American Hospital Association.


  • Wear a Mask Campaign: On July 31, the AHA, the AMA and ANA released a PSA urging the American public to take three simple steps to help stop the spread of COVID-19: wear a mask, practice physical distancing and wash hands frequently. The PSA is the first element of AHA’s comprehensive Wear A Mask campaign to increase public acceptance of these essential actions. Visit the AHA Wear a Mask Campaign webpage to view related promotional resources.
  • Convalescent Plasma Donation: On July 30, President Trump announced a national call to action and campaign to encourage individuals who recover from COVID-19 to donate their plasma, which may contain antibodies that could help other patients fight the virus. As part of the effort, HHS released several PSAs featuring public health experts. The Fight Is In Us campaign seeks to dramatically increase convalescent plasma donations by the end of August. The AHA is a partner in the campaign.
  • Communications Toolkits: The CDC is promoting its update “one-stop shop” toolkit for COVID-19 communications resources. Topic-specific toolkits help entities access and share CDC resources to prevent the spread of COVID-19. These new toolkits contain videos, social media posts, PSAs, print resources, checklists, FAQs, and web resources specific to young adults, businesses and workplace, travelers, the general public and other audiences.
  • AHA Webpage: COVID-19 Communications Resource Page with examples of internal and external communications, as well as media relations and social media messaging specific to COVID-19. The resource page includes free, ready-to-use COVID-19 content, such as digital thank you ads for healthcare workers, checklists and fact sheets in more than 30 languages.
  • AHA Toolkit: COVID-19 Digital Toolkit to help the field promote simple facts and messages from the CDC and other national sources in addition to newly-developed content.
  • 19 Thanks Initiative: “19 Thanks” is an initiative that encourages citizens to focus on gratitude and giving at the 19th hour on the 19th of each month. Individuals, organizations, and places of worship are invited to make some noise (like ring a bell or bang a pot) to celebrate frontline healthcare workers at 7 p.m. on the 19th of each month. Download a flier, and learn more at The video was disseminated through the LHA PR Listserv. Hospitals can also email to request a copy.


View the LHA's Ways to Help webpage.


  • Donate Life America will be taking an online approach for NDLM observances. Please join them on Facebook , Instagram,Twitter and to help honor donors, recipients, and their families and caregivers.


  • Media Guidance: On May 5, HHS’s Office of Civil Rights issued guidance for media and film crews working near patients during the public health emergency.
Louisiana Hospital Association

9521 Brookline Avenue, Baton Rouge, LA 70809  Google Map
Phone: (225) 928-0026
Fax: (225) 923-1004